Curated by:
Rose Gonnella
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Rose Gonnella — Litho is an excellent printing process but it cannot compete with compelling tactile quality of engraving.


This label was designed for Obeetee rugs by packaging designer extraordinaire Steve Sandstom, and contributed to the book Design to Touch specifically as comparative study. The top label is traditional, flat litho; the bottom piece is engraving over litho. It’s easy to see and feel the tactile difference between the two examples when an image is engraved.  

Design to Touch co-authored by Rose Gonnella can be purchased here.


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